Swedish candy blew up over TikTok and now new vendors are popping up. The more the merrier, IMO.

A recent visit to Lil Sweet Treat proves that good things come in small packages. This store is compact but offers a fabulous selection. Like, a top notch selection.

I love that they have two bag sizes so you can decide just how big your sweet tooth is. And as someone intrigued and inspired by marketing, I love what they’ve done in the way of partnerships and loyalty programs. I also love the owner’s story: she’s young, female, and did this in her own. I want to BE her.